While you might not want to think about leading your appetite to slaughter at a Potbelly location, secret messages are not the only item that is located in each location. With a nod to the company’s first location in an antique shop, each Potbelly location has a Potbelly stove (via Potbelly). Although not verified, the company believes that it might be the “World’s Largest Collector of Antique Stoves” (per Thrillist).
Thinking about the potbelly stove in each location, that visual may relate back to the Potbelly’s concept of “Fresh, Fast and Friendly.” While people can make the joke that a potbelly can come from eating too many wrecker sandwiches, the brand believes that the stove refers to a “welcoming warmth” (via Potbelly’s website). From the toasted sandwich to the freshly baked cookie, Potbelly makes no secret about its commitment to those three “Fs.”
Next time you are waiting for that toasted sandwich or that shake with the little cookie on the straw, see if you can find both the secret messages and not-so secret items that are part of the Potbelly culture.