Michelob Ultra’s 60-second Super Bowl spot is aptly called “Happy,” and it just may be the ultimate crowd pleaser we all needed right about now. It includes a montage of gorgeous professional athletes, grinning wildly as they kick it with their friends and families. Then Michelob Ultra commercial poses an interesting question during the ad: “Are you happy because you win or do you win because you’re happy?”
Offering a brief respite from the high-stakes Super Bowl, Michelob Ultra’s joyful commercial offers scenes of Serena Williams singing karaoke and dancing with her girlfriends, basketball star Anthony Davis, playing a rousing round of chess with his dad and wearing the biggest grin imaginable, and Peyton Manning, wearing a baseball hat and throwing darts and downing brews with his buds. And those are just a few of the sports celebs we know and love doing what they know and love — but which doesn’t happen to be the sport they’re famous for. The ad ends with the quote, “It’s only worth it if you enjoy it.”
Fans of the commercial took to Twitter, with one writing, “Enjoying myself along the way, always! #JoyWins.” Another user added, “loved that commercial! If you don’t have Joy on the journey, the victory won’t be as sweet.” Whether or not we love low-cal beer, we’ve officially been won over with this ad. And it’s joyous.