Those who loved and hated the commercial turned to Twitter to discuss it. One person who really enjoyed it wrote, “I love Amy Schumer and I love Hellmann’s I know it’s gonna be a really funny commercial and a good collab.” Another tweeted, “LOL! The Hellman’s Mayo commercial was hilarious, best one I’ve seen so far.” Yet another supporter simply wrote, “pumped for that Schumer Hellmann’s commercial.” But the really divisive comments came from those who weren’t okay with the ad.
One Twitter user showed their brand loyalty and said, “Hellmann’s mayo doesn’t deserve a Super Bowl commercial. It’s Duke’s or nothing.” Someone else tweeted, “Amy Schumer being in a Hellmann’s commercial is gonna force me to swallow my pride and start using Miracle Whip.” Finally, another person tweeted, “Fairy GodMayo commercial is bad and Hellmann’s should feel bad.” While some of the criticism was pretty harsh, one tweet summed up the real question at hand, “Did mayo companies have a really good 2020? Hellmann’s has a commercial in the super bowl. Dukes sponsors a bowl game. What gives?” No matter what you thought of it, the “fairy god-mayo” really did leave an impression.