The limited run of these flavors seems to have been set to coincide with the launch of their new web store. At least, that is the explanation given in another press release announcing both the flavors and the store (via PR Newswire).
Alongside their bbq sauces, various branded hats and shirts are available. “Over the years we’ve seen photos from fans who’ve designed their own Sweet Baby Ray’s-inspired Halloween costumes, dressed their infants in branded onesies, and even received photos of a few Ray’s tattoos,” Tom Murphy, Vice President, Brand Marketing for Sweet Baby Ray’s, explained. “For those looking for a slightly less permanent way to share their enthusiasm – we’re happy to offer a new lineup of hats, shirts and other gear.” The shirts come with three types of text (via Sweet Baby Ray’s Shop). The first is simple branding while one of the others bears the twice repeated phrase, “Sauce is life,” and the third states, “Mr. Steal You Grill.”
For those looking for yet more action from Sweet Baby Ray’s, their website also offers recipes that utilize their sauces as well as the request for you to submit your own. So if you the new sauces whet your appetite, act fast and stock up on supply for you know not when you will be able to acquire these flavors again.