According to Atlas Obscura, Zhukov was not only the most decorated Russian general officer in history; he was also a massive fan of Coke.
After World War II, General Dwight D. Eisenhower gifted Zhukov the drink in Germany. Zhukov loved it immediately, and he wanted more of it! What was the issue? Why did his love for the soft drink have to be kept such a big secret? To put it simply, Coca-Cola was seen by the USSR — and people all around the world — as a symbol of American patriotism. To drink Coke was to love and honor everything Americana. So, he came up with a clever workaround.
According to Thrillist, Zhukov eagerly contacted President Harry Truman to get his Coke fix. He requested a clear version of the drink so that it resembled vodka, a widely popular spirit in Russia. Truman then got in touch with James Farley, the chairman of the Board of the Coca-Cola Export Corporation. The company successfully satisfied Zhukov’s craving. Coke chemists concocted an innovative, one-of-a-kind recipe by removing the caramel color but retaining the classic cola flavor. To further disguise the beverage, it was shipped in straight bottles adorned with the Soviet Union red star.
Behold! White Coke — perhaps the strangest limited edition product the soft drink giant has ever created. And talk about the impeccable timing of this scheme … Coca-Cola didn’t officially arrive in the Soviet Union until 1985. Zhukov had died 11 years prior (via Mental Floss).