Guy Fieri might be a good Guy, but with restaurant endeavors like Times Square’s much-maligned American Kitchen & Bar on his résumé, one would not necessarily expect him to ply his trade in cahoots with Bertucci’s, one of the finest major pizza chains in the country. Yet, according to Eater Boston, that’s exactly what’s happening.
The endeavor is, of course, called Guy Fieri’s Flavortown Kitchen, and its fare is currently available in select areas around Boston. The food is gloriously, unabashedly Guy Fieri: Think jalapeño poppers wrapped in bacon, cheesesteak egg rolls, and the like. Offering such Fierian dishes from the restaurants that contain the iconic brick ovens of Bertucci’s might seem strange, but the co-op is actually well in line with Fieri’s pandemic-era role as a restaurant savior who has raised millions for the ailing industry.
Fieri has recently struck up a business relationship with Bertucci’s owner Robert Earl, and the pizza chain has gone through its share of financial hurdles even before the year 2020 struck. Hopefully, a collaborative infusion of flame-patterned bowling shirt energy can help the pizza company push through yet another batch of hard times.