The untold truth of Tim Hortons is that the company hasn’t been flying under the Canadian flag for quite some time — at least, when it comes to its ownership. Per CBC, Wendy’s purchased Tim Hortons in 1995, and if that wasn’t enough, the square-patty chain isn’t even the only burger joint that has controlled the Canadian icon. According to Inc., in 2014 Wendy’s sold Tim Hortons to Burger King. These days, the two are part of the same chain, along with fried chicken franchise Popeyes. They all operate under a corporate umbrella called Restaurant Brands International, which does have a headquarters in Canada — but the man behind the man is a Brazilian investment company called 3G Capital, reports Inc.
Corporate antics aside, CNBC notes that this structure has caused some strife between coffee-loving Canadians and the business entity controlling their precious donut shop brand. In 2018, Restaurant Brands International CEO Daniel Schwartz addressed the situation. “We have not historically dedicated much time to media relations to tell our story,” CNBC reports he said during a conference call. “Unfortunately, this has resulted in the publication of several articles particularly related to Tim Hortons in Canada that mischaracterize our intentions, that often cite inaccurate information and that usually reflect a purposely negative tone dictated by a group of dissident franchisees.” He also said that the company is looking to improve its communications and marketing to better get its message across.