This doesn’t mark the first time that Burger King dabbled in sourdough offerings. In 2018, Burger King’ announced the arrival of the Sourdough King. That same year, Chew Boom noted that Burger King would introduce a Sourdough Philly Cheese King alongside a Philly Cheese King. But what will the chain do with Hugh?
Last week, as CNN reported, Burger King announced that it intended to revamp its chicken sandwiches this year as their contribution to the ever-continued chicken sandwich wars. Between that announcement and Wendy’s and Taco Bell all revealing chicken sandwich-related products in the last week or so along with McDonald’s entrance to the swelling market the day before Burger King’s announcement, it seems like a reasonable bet that Burger King may announce that their revamped chicken sandwiches will include a sourdough bun option.
Of course, that is just speculation. Until the big reveal, we can sit back and watch Hugh’s continued growth to whatever product we will eventually eat.