In July 2019, Olive Garden decided to give a promotion it had tested in 2018 another try – “Lasagna Mia”. This personal, customizable lasagna didn’t succeed as they hoped. The company’s chief financial officer even admitted to investors that they “didn’t hit the mark on Lasagna Mia,” according to Insider. Olive Garden revisited heaping piles of pasta shortly after the rollout of the Lasagna Mia. In August 2019, they upped the quantity of Never Ending Pasta Bowl passes from 23,000 to 24,000.
Just when pasta lovers thought the deal couldn’t get any better, Olive Garden introduced the lifetime pass – a gold card that screamed pasta luxury. For a total of $500, Olive Garden fanatics could purchase a lifetime pass that granted them unlimited pasta during the nine-week promotional period for their entire life. Only 50 lucky fettuccini fans would be chosen for this lifetime pass. Considering over 20,000 of the Never Ending Pasta Bowl passes sell out at rapid speed (MarketWatch says customers bought them up in one second in 2019), it seems almost impossible to score a lifetime pass.
The pandemic put the pasta buffet deal to a halt in 2020 (via CNBC), but we don’t think anyone will be surprised to see the Never Ending Pasta Bowl advertised again, considering how much money this promo has brought the company over the years.