Neither the chicken, nor the toasted potato buns, nor the lettuce, tomatoes, nor sauces are holding Midwestern customers back from sampling Burger King’s new chicken sandwich. Blame the pickles. Like toilet paper, kombucha, and bitter melon, ever since COVID-19 lockdowns, pickles have been in high demand (via Report Linker). Claussen has run into problems filling the demand because municipalities have cut down on recycling services, which has, in turn, reduced the number of pickle jars available, according to B105. Kaiser, Burger King’s Midwest provider, is running into similar problems. And in this case, no pickle jars means no new-and-improved chicken sandwiches from Burger King until about mid-April 2021. To quote what Jim MacDonald told MLive: “It’s created a problem for us.”
Meanwhile, in other parts of the country where pickle shortages aren’t holding up Burger King’s roll-out, consumers are in seventh heaven. On Twitter, BK’s chicken sandwich fans are tweeting that the fast-food chains chicken sandwich is “smacking,” (via Twitter) they’re gushing that it’s “so beautiful,” (via Twitter) and promising that it’s “legit one of the best chicken sandwiches I’ve ever had in my life” (via Twitter).