The tagline for Jamie Oliver’s April Fool’s fragrance is as funny as the J’ai Mange name: “Pour Dab Drench Eat Wear” is printed on the side of a the fragrance/dressing bottle he fills messily with the murky liquid. Throughout the video Oliver passionately squeezes citrus and sniffs cinnamon sticks to entice us — the effect is great. The chef closes out the commercial with a hilarious line: “Pour homme, pour femme, just pour,” Oliver says just before he drenches a salad with J’ai Mange and rubs some of the excess (along with an errant piece of lettuce) on his neck.
Not surprisingly, Oliver’s fans loved it. User @louisagregorynorton replied, “Nearly got me!” and @laura_matthews_nutrition joked, “Where can I buy this?” Oliver also posted the video on Facebook, where his fans were equally amused. “Very dramatic lol,” said one, “He got me! Too early in morning. Was going to buy it,” shared another. Good one, Jamie. You almost got us…
