The numbers don’t lie and cafes have seen some severe losses due to the pandemic. According to Nation’s Restaurant News, Starbucks’ same day sales fell by 40 percent in their third quarter last year, an extremely sharp plummet compared to previous profitable years. Americans have ended up consuming more coffee at home, thanks to this product making it into many virtual carts as we shopped for groceries online (via Food Navigator). Americans also took part in more coffee subscription boxes over the past year, helping bolster the beverage’s overall numbers.
While we have to wait a bit longer to really enjoy coffee shops like we did in the old days, we can carry on confidently knowing that our favorite caffeinated beverage won’t go anywhere anytime soon. When the mood strikes, feel free to support this beverage however you feel. Your impact can be felt across the entire industry and determines the ways in which coffee purveyors sell us this ultimate beverage for years to come. Shop smart, as your decisions might affect the way you enjoy your morning coffee.
