A Heinz representative told The Wall Street Journal the company is doing everything it can to meet the demand for ketchup packets. Heinz plans to increase production by 25 percent this month so that it is churning out packets at a rate of more than 12 billion a year. But it’s not as if Heinz is just now finding out about increased demand for those single-serve packets. CNN reported nine months ago that demand for single-serve condiments was spiking. At FoodServiceDirect.com, sales of condiment packets were up 300 percent in the first half of 2020, compared to the same period in 2019.
If Heinz was slow to respond to the changes in demand for ketchup, they may pay a price in customer loyalty. Texas Roadhouse’s 630 locations bought 55 million ounces of ketchup from Heinz in 2020. Now, the ketchup maker can’t keep the steakhouse chain properly stocked. Texas Roadhouse managers are running to Costco to stock up, and the chain may even switch brands.