Although the Republicans are now attempting to boycott Coca-Cola, the corporation has failed to gain a new, fervent following for their trouble. The issue, as hinted by the CNBC interview, is that Coke only declared the bill “unacceptable” when its passing became fact, accepted or not.
One might argue that the only reason Coke even waded into the issue was that they felt public pressure to do so. A week before the CNBC interview, The Atlanta Journal-Constitution covered how critics of the Republican act had announced their own boycott of the company. Bishop Reginald Jackson told the paper that if “Coca-Cola wants Black and brown people to drink their product, then they must speak up when our rights, our lives and our very democracy as we know it is under attack.”
So Coca-Cola acceded to their demands, hoping to appear as if they did not tacitly condone voter suppression. However, the fact that this occurred after the company faced threats of a boycott and being branded as racist means that Coke cannot enjoy the benefits of playing a heroic corporate role. As WABE reported, the same Bishop Jackson still called for a boycott against the corporation: “We will not give them our money… we’re not going to support these corporations.” And since they stepped in, they also face another boycott threat that is somehow different from the first. Coke’s caught by politics on both sides.