So what inspired the name Smashburger? Well, the name is based on how the meat is cooked. According to Smashburger’s website, all the meat is fresh 100-percent Certified Angus Beef and never frozen, and just as importantly, each patty begins as a small “hand-packed ball of meat,” similar to a meatball. And then, yup, just as you may have guessed, the meat is literally smashed on a seasoned sizzling grill. This is a preparation method that adds a lot of flavor to the burger.
Ryan, who has a PhD in flavor and fragrance, explained to The Daily Meal, “The smashing creates a deep caramelization, and it sets up a loose and tender texture that forces juices to bubble up through the burger.” Within a minute and half, burgers are flipped with a sharpened spatula and cooked for another 90 seconds, and they’re ready to serve up. So there you have it, the co-founder knew exactly how he’d cook the burgers and named the chain as such.